When it comes to business success, it’s certainly survival of the fittest. Industry competition is ever-changing and becoming more sophisticated by the day, so companies have to look for more creative ways to advertise their business that differentiate themselves from the competition. One way companies have been doing this is through guerrilla marketing. You may have seen those brightly clad people on the street campaigning for a business. They could be showcasing promotional products, dancing, juggling or doing other crazy stunts to get your attention focused on their product or service. This normally ends up being a very effective marketing strategy because people enjoy hands-on marketing campaigns, and guerrilla marketing usually spreads brand awareness faster than other traditional advertising techniques. We encourage you to step outside the box of conventional marketing and try this attention grabbing technique. One way to do this is to launch a guerrilla marketing campaign using promotional tents.
Why promotional tents, you ask? Tents are extremely effective marketing tools for almost any business, and since there are hundreds of useful promotional products that are associated with tents and camping, a ‘great outdoors’ themed campaign can work for almost any company. Using custom tents as an anchor for your campaign has many benefits. First off, it’s hard notice to notice them, especially in a metropolitan area. Many times, they are associated with big public events, such as fairs or camp-outs for concerts. These items can also be brightly colored or can match your company colors. Add to that the enormous imprint area on the outside of a tent, and no one will be able to pass by without taking notice of your company. And, unlike bulky tables that are heavy and difficult to transport, tents can be broken down, folded, and slung over your shoulder. Most importantly, these items will yield more room for an imprinted business logo that will be much more visible in comparison to smaller imprinted products. Here are four great places you can utilize a promotional tent:
As one of the most popular places for street teams and guerrilla marketing, a great place to start with your promotional tent is on a wide city block. City streets are popular because of the traffic of cars, pedestrians, and sightseers. No matter what you’re selling, sheer probability says there will be people passing by who need your products or at least be enticed to look at them. And because of the large diversity of urban areas, city streets are great advertisement spaces for all businesses, whether you’re a small grassroots organization or a Fortune 500 company. Of course, you can tailor what you hand out as promotional products to fit your target market, but there are plenty of good generic strategies that all companies can utilize. For example, your company can give away custom drawstring bags. Any street traveler will appreciated an item they can use while on the subway or venturing to work. Another great idea is to place your promotional tent in a tourist area of the city and hand out promotional maps to travelers. They’ll be thankful for the guidance and will be likely to use your business in the future!
Whether its at a local bonfire or a hot and humid vacation spot, beaches are another optimal place to market your business. Most people associate beaches with fun activities and large groups of friends, so get in on the action and plant your promotional tent in the sand and get the attention of beach-goers. As a provider of shade, large tents will certainly attract attention on a sunny day. The beach is also a great place to hand out promotional products. For example, sunscreen use has become more important in the past few years, so handing out promotional sunscreen is sure to keep you in the minds of people as they protect themselves from sun rays. There are also other great beach-themed ideas for your company. If you are running on a low budget, you can certainly hand out imprinted beach balls. These items come in many bright colors and travel from beach towels to volleyball courts, so they will be super-effective at getting brand exposure and showcasing your business logo. The beach is also a great place to get people to sign up for your business or service. You can use your tent as a station, and give out a slightly more expensive promotional item, such as an imprinted beach towel, as an incentive to sign up.
Picnics & Parks
With the rising popularity of national parks and recreation areas, these venues are a relaxed and effective way to advertise. Tents normally blend right in at public parks and campsites, so being the virbrantl tent giving out free stuff will definitely attract some attention! Whether park visitors are spending the afternoon with a picnic basket or setting up camp, there are hundreds of promotional products to choose from that will go along with the park atmosphere. You can enhance any day at the park with items like custom frisbees, bug spray, or koozies. All too often, campers forget at least one of these products when venturing outside the house. These inexpensive items will help potential customers associate your company with fun, outgoing activities and will help them enjoy their time spent with friends without worrying about combating mosquitoes or keeping their drinks cold. You can even spice up any cookout with promotional barbecue sauce – a novelty that will be a hit at every picnic. With all the great products you can hand out, you’ll gain clients that will certainly come back for s’more!
Movies, Concerts & Sporting Events
Whether its a band that has a limited following, or the week-long line to get tickets for the next Star Wars movie, you can use your promotional tent at many entertainment events. With the high price of most memorabilia sold at these venues, free promotional stuff will be greatly appreciated and highly sought after. And with your promotional tent, you’ll be easy to spot amidst the crowds. Promote your company by handing out imprinted popular entertainment items, such as popcorn and t-shirts, even binoculars for those in the nose-bleed section. Whether they are band watching or bird watching, your themed promotional product will likely rope in more business.
Source by Mark Yokoyama