It is estimated China has 200 domestic outdoor products manufacturer, seven 80 the world’s leading outdoor manufacturers and clubs, outdoor sports goods and equipment sales reached 700,000,000 yuan. In 2002 the figure was less than 300 million, in 2000 the figure is 6 million yuan, the market potential is considerable. The winter of 2004, domestic participation in outdoor sports people has exceeded 100 million people.
But according to industry estimates, to date, the outdoor industry’s market share is still very conservative.
At the end of June the 16th China International Sporting Goods Show in just the past few years the rise in China’s “outdoor” sports apparel has been revealing the own “sun” appearance, so that garment industry have concerns. As an emerging area of apparel industry, outdoor sportswear in China is a huge market space, silence has been lifted in many people’s appetite.
“Outdoor” market, how much
Outdoor sports English as Outdoorsports, which include a wide range, from the usual picnic or hiking (tracking) to mountaineering, rock climbing (Rockclimb-ing), Mountain Bike (MTB) and paragliding (Parglinding) and so on. Since 1998, outdoor sports in China, Beijing, Guangzhou, Kunming, Shanghai, quietly rising, currently in China has rapidly become a social fashion, outdoor sports population growth, resulting in the rapid expansion of outdoor sports market.
Be “outdoor” industry as an advocate for the world’s idea of outdoor living American Al Gore (Gore) the company, its Managing Director, Asia Pacific Textiles Mr. Gao Lixin, said in an interview: “China is the outdoor sports market is too large, it is still difficult to predict the potential waiting to play. ”
Support such an optimistic high-power letter is the following set of data: It is estimated that China currently has more than 200 domestic manufacturers of outdoor products, 7 80 the world’s leading manufacturer of outdoor products, and clubs, outdoor sports goods and equipment sales reached 800 million yuan. In 2002 the figure was less than 300,000,000, the figure in 2000 was 6 10,000,000 yuan, the market potential is considerable. The winter of 2004, domestic participation in outdoor sports people has exceeded 100 million people.
Famous outdoor brands in the head of Miss Sun OZARK market view, “to date, the outdoor industry’s market share is still very conservative. I believe under the joint efforts of the various brands, but also with the financial ability of consumers improvement, consumer attitude changes, outdoor clothing will increase overall market share. ”
“Outdoor” market is Who
Like many other emerging industries, China’s outdoor sporting goods market, country occupied by foreign brands. According to report, now more famous domestic brand of outdoor sports including:
U.S. TheNorthFace: The company’s product positioning equipment from the high adventure outdoor products transferred to the general public, the outdoor apparel, fine workmanship, the design of many of the details are indeed attentive and durable; German Salewa: it has a long history, full 1978 expanded the production of outdoor performance apparel, including Gore to design clothing GORETEX function. France ALGLE: 1997 entered the Chinese market, the international brand image is practical and elegant, natural and fashionable. Switzerland OZARK: to enter the Chinese market, taking fully into account in the design characteristics of Chinese consumers, there are a lot of good in the localization of products … …
In this field, China is actively developing sporting goods business, it is still in its infancy, and not a certain climate and strength. One of its weak, is no more from the perspective of life to promote.
In fact, the outdoor sports is not just a sport, but also a healthy lifestyle. Colliers believe that 8 years ago Gore was in China, the Chinese outdoor market is still in the blank, since Gore has realized that, from the change in people’s lifestyles and cultural awareness began.
This reason, they hold various lectures and consumer activities, the outdoor sports of all kinds of concepts to China. The TheNorthFace, OZARK other outdoor apparel brands at home and abroad to “sell a lifestyle to promote a kind of outdoor culture” as its mission. Earlier this year, TheNorthFace sponsored by climbing the theme of TV series “death limit”, while OZARK as the only outdoor equipment, sponsors, sponsorship of China’s 21st Antarctic inland ice sheet Scientific Investigation. The brand series of brand promotion work, but also to the Chinese public a better understanding and appreciation of the outdoor sports. To expand their market share. Which is lacking in the brand.
Looking for “outdoor” core
Outdoor sports is a highly specialized activity, in addition to the requirements of the participants themselves physically, but also need to adapt to harsh outdoor weather clothing and complicated geographical environment, outdoor sports as the first “protective barriers . ” Function of outdoor sports clothing, stringent quality requirements, so only a very small number of high-tech advanced materials and the performance of professional design in order to meet demand. Therefore, in terms of outdoor sports brand, except in the way of life on the promotion, the product quality but the key to the success of its brand. According to well-known outdoor brands NIKKO
Keshao Jun, general manager of introduction to their use of the GORE-TEX (R), for example, a pair of shoes fabric to go through 50 million times the test, allowing users to walk 500 km above the foot remains comfort; the site to ensure watertight closure clothing, GORE-TEX (R) brand manufacturers are authorized to use their own pressure sensitive tapes and accompanying professional equipment for processing, so that users can freely walk in the rain travel.
“The fake or imitation products, not only material clumsy, even with the same or similar materials, also because there is no rigorous work and complete technical support, while difficult to achieve real performance apparel brand. Users once bought such products, equipment, air leakage may occur at any time, water seepage, such phenomena are not warm, light may hurt, malaise, weight are also a threat to life. ”
So, we are not difficult to understand science and technology in outdoor sports apparel in the core. Just as Mr. Gao Lixin said: “It’s like the intel processor computer, the product quality and grade of all depends.”
Outdoor sports apparel and domestic enterprises want to take off for real